What is said to be the UK’s first organic impulse drink for men focusing on their health and wellbeing has been launched by My Goodness under its For Goodness Shakes! label.
Combining free-range organic skimmed milk and organic vanilla bean pods and extract, the company’s new VanillaBean flavour also contains NutriMix, a blend of vitamins and minerals specifically designed for sportspeople.
Amongst these are vitamins A and D, calcium and phosphorus for strong bones; folic acid to help in the creation of new cells; sodium for maintaining fluid balance:, riboflavin, niacin and thiamin for energy metabolism; copper and iron to assist in the production of haemoglobin; and vitamins C and E which work as antioxidants.
Already being stocked by a wide range of retail outlets plus the David Lloyd Leisure health club chain, VanillaBean is available in a 500ml ‘grab and go’ bottle and joins three existing shake drinks from My Goodness - BigBanana, GreatChoc Malt and the company’s summer 2006 bestseller, SuperBerry.
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